RE/MAX President Amy Lessinger resigns

 



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RE/MAX President Amy Lessinger announces resignation.


Do hardwood floors help sell your house? Yeah, they surely do. Let's get into this. But first I want to talk about Remax president, Amy Lessinger. Amy Lessinger decided she was going to retire now. Remax has been going through issues as the NAR as multiple, state and, association of realtors, Remax is going through some major. And I think this is telling because what we're seeing here is


Working from Home: A New Real Estate Dynamic


We're seeing a dynamic shift from traditional agencies or brokerages to typical brick-and-mortar. Everyone's working at home. I've worked at home for 30 years. Even before I bought this house, I was working out of my house. Even before I got into real estate, I worked out of my house.


I was in publishing and would get so much more work done. becauseBecause't have to commute, put in the extra hours, and was successful in doing it. I do the same thing here. I take a break every hour. walk around the house, make calls, sweep, do my chores, do whatever.


You're very productive. You can sit on the couch and work. You can take longer lunches, but what we're seeing here is the dynamic shift from being in an office where you can control everything to letting people do their own thing and you either sink or swim.


You either get out there and hustle, I don't care if you're an engineer, a director, or a CEO, you either get out there and hustle and make your life work or you don't. And if you're working out of your house, there's a certain mindset that you have to have.


Remax, which is traditional brick and mortar brokerage known throughout the entire world. One of the largest brokerages in the world, financially struggling. They were named in the major NAR lawsuits. They had to help shell out for all that And Amy Lessinger, I believe was an interim president.


If you're frustrated with what's going on At REMAX or any other brokerage come to where I am. 


Virtual Brokerages: The Future of Real Estate


I'm at a virtual brokerage. I have access to brokers. I have access to administer ration. I have access to legal. I have access to marketing. I have access to everything I need, just like what REMAX offers.


I have dynamic a cap for my compensation and I can build a team I'm building a smaller team that's very Self-inflicted working and working the way they teach you at Remax. The way they teach you at KW and all these things is to build a team and force them to make calls and do everything that is so 1980s that it just doesn't work.


Marketing Strategies: Leveraging AIDA and Video Production

AIDA Attract, Interest, Desire, Action

I work with a couple other marketing companies that help me get my job done. Aida is one of them. Aida is a company that does everything for me. They manage the funnel, they manage the workflow, and they manage social campaigns. They polish this one, and then they chop it into three smaller videos and post it on the social, campaign manager I have. Pillar pages, Willow Glen, Almaden, Cupertino, everything here is designed to be done for you. It costs some money, but It's a worthwhile value with Aida it's part of this company called Video Ease and they manage all the video production for me.


Home Inspection CHECKLIST HERE https://abitanogroup.com/homeinspectionchecklist

This is the back end or top of the funnel where you attract people. They go into the top of the funnel and then follow down, and we offer buyer guides, home inspection checklists, and all these different things. It all goes through this AIDS thing. Remax could do that, too, but they don't.


They charge a premium for being part of their brokerage. Frustrating, I know but that's my pitch for it. Sadly, Amy is moving on, but it is what it is. Big companies tend to fall. Not every company is going to be around forever. 


Penney fell, Sears fell, Blockbuster fell and Best Buy is failing, Why? Because there's not a minor big box anymore. In real Intate, it's the agent and the customer. not a big, huge brokerage.


If you trust in a brokerage, the brokerage is designed to create. Value for its stakeholders and stockholders, not you, the customer. When you're working with an agent, they're delivering value to you. So that's why big companies like this have to either change their mode of operation or move on.

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The Value of Hardwood Floors

Does Hardwood Flooring Increase Property Values?

Enough said hardwood floors. Is it a value? Does it increase property values? Been living here for 20 years. My dog's about 10 years old. When we first got her, she destroyed my carpets we had hardwood floors, here and there.


So we decided to pull the carpets out. The girls were big enough that they weren't falling down the stairs anymore. I trusted in the fact that I could invest in it, in the beginning, I had the laminated plank stuff likePergoo, but it was chipped scratched, and dented and it didn't feel cozy.


These flooring guys, they're selling the luxury vinyl plank flooring. All of it is vinyl. It's linoleum. That's not in a roll. It's in strips. I don't see the value in that. To me, it's still plastic. Hardwood floors deliver a value of luxury and coziness. 


And you do get your money back on that. My hardwood floors, we installed. 10 years ago. Yes, the scratched and dented, but you know what? They're wood. So you can refinish them. I have, engineered wood on part of the house. And then the other part of the house had the original two-inch two-in chips that you see everywhere and they're gorgeous.


They're resilient. They're 56 years old and they hold up. We sanded them down and had them refinished, and they're beautiful. When you sell a house with hardwood floors, it's an easier sell. You do get value out of it, period. And you don't see 30 million homes sold with LVP.


You don't see 30 million homes sold with Pergo. Between the seams, it gets mopped and then it rises up because it's compressed sawdust. When it gets wet, it expands like a sponge and it just makes me realize, you know what, I have to replace those floors.


Hardwood flooring doesn't have that problem. Yes, you can get water termite problems. Dogs peeing on them. But it's more resilient. It's fixable and it makes it look better for longer. You can take engineered wood, sand it down, and refinish it a couple of times.


Same thing with the original hardwood floors. It just makes it feel better and they're longer lasting. My, two inch slat are 56 years old. They lasted forever. I could put another couple of sands on them they're going to last a lot longer. And yeah, you can paint it or you can stain it. 


But that paint will chip and fray So just be careful about that. If f you're thinking about redoing your floors or getting rid of your carpets, investing is going to cost more than the plank flooring, the Pergo, and the LVP, but it lasts a whole lot longer. Enough said. 


Current Real Estate Market: Rates and Inventory

Mortgage Rates this week

Rates today are going crazy. 7. 4. Are you kidding me? That's ridiculous. Rates aren't going to come down, they seem to be ticking up. We had it down to 6. 14 at one point in September. Is anything going to change? Probably for right now. There's such a slow blow.


Inventory and volume iaren'ttharen'tgh because buyers are still hibernating from the winter. I see that there's there are houses that are going up for open house this weekend. I have an open house at my listing in Hollister.


I have a couple other houses coming down the pike here pretty quick, but we're probably going to put them up in March or April. There's always going to be buyers, right? And should you buy it now? Yeah, because there's less buyers out there. 


When rates come down, you can refinance, we can have a conversation with your lender or my lender and understand a little bit better about what you're going to be delivered. Home inspection checklist. If you think about selling, get This checklist done, bring it in.


Let's get this house ready to sell, or even if you want to start doing your spring cleaning early, download this checklist and start working on yours. Honey, do list. My honey-doo list is probably a mile long. Every time I walk somewhere in my house, it gets longer and longer. I'm about ready to hire three of my handyman just to come through and do a final sweep of my house and get it tuned up for the spring.


 


Property Listings: Exploring Local Homes

What you get for $2MM Santa Clara County

This one is 2 million in Santa Clara County. I picked Gleason because it's a seven-bedroom, in Campbell. It's really San Jose, but it's the Campbell area. It's a nice-looking house. It's a really big house. It looks like a big Shea house, but it was added on in the back.


When you look at the drone photos, it's a beautiful house. It's a little dated in the bathroom and the kitchen, but it's a nice-looking house. You have tile linoleum. It has a pool, but this whole area right here is the add-on They just went right on top of the house. This was the original house and they added on back here, I'm going to take a look at it this weekend after my open house, or maybe Sunday, 


What you get for $1MM in SILICON VALLEY

This is what you get for a million dollars. This is in Gilroy, but it's a gorgeous house, 3000 square feet, four bedrooms, three and a half baths, not my listing built-in 1988. And what I like about it is it looks like you're in a forested area. It does have a pool.


It's nicely tucked away near the HillsThisis is the house right here. It's not in the fire zone. So that's good. Especially with, what's going on, Palisades and LA, the fires there You got to protect yourself here. Part of what I look at is the value I also want to make sure you're going to be protected. With all my clients, when I help them find a house, I want to make sure that they're looking for a house that's not in the fire zone.


This is a perfect house because it's on 2, 20quare feet. It's not in the country either. So you don't have to worry about propane septic or well water. utilitieUtilitiesh, it's dated. That's why it's a million dollars and has a nice black bedroom.


I can tell you a boy lived there. Ask me how I know. I would get rid of all this carpet and put hardwood floors in there. See all the nasty stains. Get rid of that or refill that pool and fix it up I think this is a great pool. I'm going to take a look at this as well.


Final Thoughts and Market Report

Inventory And Supply Charts

And last but not least, the 12 Bay Area County month report. This is the final report for last year. You see that inventory has just dropped down to almost nothing everywhere.

If you compare and contrast the numbers have just dwindled. If you look at Santa Clara County, we're at 500 single-family homes for sale right now. We need to be about 2000 for Santa Clara County. Same thing with San Jose. We're at 224. We need to be about a thousand. 

Inventory has dwindled to nothing. And the big blue line is the U. S. median month supply. Same thing here. It's the same chart. But I just put it there for your view to compare and contrast. So everything is below two months except for a couple cities, Montessorino and Morgan Hill, and San Martin. So everything else is below two months of inventory. And you can see these numbers right here. They're very telling. So there you go. Have yourself a fantastic weekend. I'm Vito with Abitano. We'll see you out there.






Vito Scarnecchia
Real Estate Broker, Veteran, Dad
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