FTC Sues Zillow and Redfin

 

FTC Sues Zillow and Redfin
Lawsuit accuses Zillow of deceiving home buyers
REO of the Week 
Apple Home of the Week  
Mountain View Home of the Week 
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Got a lot to cover. Let's get moving here.
Lawsuits galore. Zillow is being punched and kicked, and dragged through the mud. I kind of feel bad for it because, you know, they used to be like Mr. America, the king of the campus, and now everybody's kind of like kicking him and dragging him through the dirt. I get it. He was a little cocky, he was a little arrogant, but he also disrupted the industry, which I like. Even though I'm in that industry and it kind of hurts us as a whole in the industry. To me, disruption is great. I think it's the forward advancement of technology and how we're going to live as human beings.

The Impact of Technology on Real Estate

There's all this talk about how AI is going to disrupt, and nobody's ever gonna work. And some people are saying we have to go to a guaranteed income. I don't know. The point is, we do this every decade or so, and there are new technologies that disrupt, and with AI, just like the radio is still around, it's not as useful anymore, but it's still around.

Fewer people will be on the radio as time goes on. Because I prefer podcasts. I prefer going to my podcast and listening to that versus listening to some news channel or whatever. 

The Decline of Print Media

It is the same thing with print. I was a print guy for many years, and I hung on for many years. And when I say I was a print guy, I sold advertising in magazines, in the technical journals for the test and measurement world, electronic products, and all these different little magazines all over the place. And it was print and online, and we did all this. The
The heads of state can never get their head around grasping the internet and using it. Some guys I competed against did that well, 

We do it all for you, and all that combined with this is just part of the leverage. This is a value add. You're gonna have to pay for the printing and the whatever, but we're just doing this because we need to substantiate postage and print and paper and all that other stuff. Well, nowadays, print is dead.

Pick up a technical journal. I don't care what industry you're in. I can guarantee you it's paper-thin. There's no need for it. There's no ROI. There's no generation. 

Zillow's Business Model Explained

So anyway, going back to this, Zillow's great because. It became the de facto standard for consumers to go and use because of the user interface.

I struggle with my MLS. My MLS is not consumer-friendly. I get it. I totally understand it. Other companies have consumer-friendly websites, Compass and Century 21 and Redfin, and Real, and all these other places, and then you get the makeup of that whole audience.

Well, I use my website. I'm just an agent. I'm on top of 1.2 to 1.5 million agents out there that have a website, right? So Zillow was great for that. It was just a no-brainer. Same with Redfin, right? Shame on them if they did this. I am not the kind of person who will throw them under the bus and call them guilty right away; I just don't do that.

I want them to go through the legal process. If this is true, shame on them. If not, then they want another lawsuit. An Oregon resident alleges Zillow practices violate Washington state consumer protection law and federal real estate law. Let's go deeper into this. Zillow is well aware of the potential for ill-gotten gains in this space, and it's sought to play fair. Let me open this up so you can read it.

Seattle-based Zillow, in a statement, said it will defend against the claims. Okay, so when real people's basic need for housing is on the table. Here's the thing about Zillow, right? And if you don't know, here's the truth, and I don't care if you use 'em or not, but here's the way they work.

Their revenue model is to give to you as a consumer. Absolutely. If you want to call and learn more about that listing, that means you're a buyer. And it used to be that one buyer would click that link, see this house. You would get a call from four or five agents. Hey, 

I wanna show you a house. That's evolved into multiple iterations, and today, what it is. Zillow takes 40% of the buyer's commission. They don't tell you that upfront. Maybe they do now because of the lawsuits, but they didn't. If I made $10,000, they would take four, and my broker would get six, and then I would get split off of that. Multiple agents have signed on for this. I never did because I didn't like the business model. I'm not saying it's horrible. I'm saying that this is just not a way for me to go into business. I just don't want to have another split with another entity, and I would rather have personal relationships with my clients versus a transactional relationship.

I'm not selling against it. I think this is a fantastic model. I think it's smart the way they do it. They made billions of dollars doing this, right? The problem here, what they're alleging, just to wrap it up, to put a bow on it. They have artificially, the claim really sets down that they artificially increase the commission, saying that if you work with me, if I'm a buyer's agent, transactionally working with you, cause of Zillow, I know I have to make as much money as I can, so I'm going to charge you 3%.

Period. That's negotiable. You can negotiate with it, and then you start off at three, and then, you know, the claim is, well, we'll get the seller to pay for it, and then sometimes it happens, right?

I don't charge 3%. There you go. 







FTC Lawsuit Against Zillow and Redfin
FTC Sues Zillow and Redfin over illegal agreement to suppress rental advertising. Not only did Zillow help the residential sales market, but they also do new homes. They also do bank homes. They also do the rental market. I can tell you straight up, our MLS is horrible for rentals.

People come to me and say, Do you work on rentals? No, I don't. I don't have that. You go to Craigslist, you go to rent.com. You go to apartment.com, which Redfin Zilla owns, and they. Give you a great user experience. Same thing with Redfin.

Zillow and Redfin made a deal that Redfin would pull back from the ILS, which is a rental MLS. Because our MLS sucks at it. Zillow does a great job of doing this. Gives you, as a consumer, a great experiencechock-fulll of information, and allows you to be educated about what's going on, and you, as a consumer, can go in and look at a house before you ever set foot in it.

Do a 360 tour. You can do all this stuff. Yeah, we do that all. That's all part of our marketing. But Zillow uses that and allows you to decide, Is this house priced correctly? Is it overpriced? Is it underpriced? Is it a good value? Where should this really be? And that kind of stuff. And it shows you where it is.

Does the same thing with the rentals, too. But Redfin and Zillow have agreed that Zillow will take over the rental market. And now that FTC is having a problem with, and that's what this is all about. The FTC alleges that the unlawful agreement will likely lead to higher prices and worse terms for multi-family units. This is anti-competitive. Right, reduce incentives for Zillow and Redfin to compete for renters through investment and attracting visitors. So what's gonna happen is Zillow and Redfin are gonna merge through this, and then that'll go away.





Just my thoughts. I mean, what the hell do I know? I'm just a real estate agent. Sorry, brok, that matters. If you haven't downloaded this inspection checklist now, do it now because it's a honey-do list for you, but ultimately, that's what it is. 

Then we can have a conversation about, Hey, should I put a new kitchen in? Should I put air conditioning in? Should I do a new roof? Should I fix my pool? Yes. But you know that you're not gonna get the ROI out of it unless you get some utility out. So that's the thing. You figure out what you want to fix, and we can have a conversation.




Real Estate Market Update
40 days on market have slowed down just a little bit. 90 days on market have slowed down a little bit, and bank-owned owns are meh. They're not doing anything crazy. pendings aren't doing anything, so we're just kind of in a doldrums right now. We did see a slight tick up enclosed in pendings for Santa Clara County, but in San Jose, it went down.
 
Property of the Week

90-day home of the week rings, tof. Rank store avenue, not my listing. 1.75, three bedroom, two bath. It's a detached single-family home. And this is what it looks like, hopefully. Oh yeah. That's awesome that you don't put the first picture of the front there. Curb appeal means nothing to me.
Hey, this is actually not a bad buy. You have a two-car garage. It's detached, but there is an HOA, it's 250 bucks a month, and it's in Mountain View. The problem is, it's been on the market for 133 days. Why? Maybe it's overpriced. Maybe it was in the contract. Maybe it just needs some updating for that price.

I don't know. What do you think? Let me know what you think. 

Distressed Property Highlight
And then this is the distressed or bank-owned property of the week. This is bank-owned; it's Arch Street in Redwood City. Seven bedrooms, four full and one half baths.

3,200 square feet was built this year, and it's right here in Redwood City. Here's the bonus. 68 days on market. Somebody took this as an investment, and they're losing their ass on it. I think it's nice. I don't, I hate, I'm not a fan of this plastic floor, just, I don't like it. LVP, luxury, plank Vinyl, that's what it's called, Lang. It's just another way of calling fricking vinyl. I don't like it. First thing I would do is tear that out and put wood floors in it. This is a brand new home. It's very spacious, very big., They have the floor plans and all that. You can do that for free with the apps you have as an agent, but you don't know that this is an A DU. Which is nice. That's why it's seven bedrooms. It's kind of a good deal. Go in there and write crazy offers. See if they take it. 


That's it for now. Thanks for watching.






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